Matt Srama is an Australian former professional rugby league footballer who played for the Gold Coast Titans and is now a property investor. He prioritised becoming an athlete straight out of high school, but at the ripe age of 26 he decided to throw in the towel due to many injuries, and delved into the world of property. Currently Srama is aiming to be an entrepreneur and start his buyer's agency business.

When They Started


Properties in Portfolio


Main Strategy

Buy and hold

How to Build a Portfolio of $2.5 million with Matt Srama

From looking up videos on YouTube on how to understand property to now having five properties that are sitting around $2.5 million with a 60% LVR, the young investor proves it's important to trust your gut.

In this episode of Property Investory we will learn exactly how Srama has managed to land deals using a variation of strategies when it comes to investing and how he incorporated renovation. You’ll also have the opportunity to hear how he has started to learn how the market works, the kinds of resources that have inspired him along his journey and the kind of mentality he has adopted throughout his journey and much much more!

Matt Srama in Property Investory

Video Interview

Resources and Links Mentioned

Note: Some of the resources may be affiliate links meaning I receive a commission (at no extra cost to you) if you use that link to make a purchase.

Want to contact Matt Srama?

The Srama Group, a professional Gold Coast based buyers agency company that solely focused on partnering with Gold Coast property buyers to save them time, pain, and frustration during the sourcing, buying, and post sale process, whilst also potentially saving them tens of thousands of dollars during the negotiation process.
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"Hard work and consistency will always beat natural, hands down."


Sam Gordon is a very successful property investor and buyer’s agent. He is also the founder of property buyer’s agency, Australian Property Scout. His business helps clients get the best possible deals available whether on or off the market. Gordon is one of the most successful property investors in Australia and he wants to impart some of the wisdom he has learnt along his journey. 


Join us as we reconnect with Gordon and find out more about some of the projects he has been working on since the last time we spoke with him, he talks to us about a special goal that he achieve recently, we delve into the mindset that he needed to have to achieve everything he has so far in his career, what he predicts is going to happen in the next 12 months, and much much more!

Sam Gordon in Property Investory

Video Interview

Want to contact Sam Gordon?

You can reach out to him by clicking on the link below.
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"Is at purse tried jokes china ready decay an. Small its shy way had woody downs power. To denoting admitted"


Meet Sam Gordon, the successful property investor and owner of Australian Property Scout. With 18 properties now, accumulated over the last 10 years, Gordon has been able to build a very impressive and successful property portfolio worth up to $5 million. At a young age he was on the verge of achieving his dreams of becoming a successful soccer player. Then was working on his family’s farm before becoming a buyer’s agent. 

Join us as we delve into Sam Gordon’s property investing journey as we talk about his upbringing on his family’s farm, his passion for soccer and what hindered him from further pursuing that dream, the moment that changed his career path, the incredible story about his first property purchase and much more on another exciting installment of Property Investory!

When They Started


Properties in Portfolio


Main Strategy


Sam Gordon’s Expert Advice On How To Build A $5 Million Portfolio Before The Age of 30

We dive deeper into his world and he shares the strategy that he has created that work for him and his clients and we also learn about the mindset that he has that enables him to be so successful.

Come with us as we find out about the trident formula that Gordon has created and what that means, an example of the trident formula being put to use, why relationship building can play such a large role in the property industry, how he remains motivated and what his goals are in the near future, and so much more on this enthralling episode of Property Investory!

Sam Gordon in Property Investory

Video Interview

Resources and Links Mentioned

Note: Some of the resources may be affiliate links meaning I receive a commission (at no extra cost to you) if you use that link to make a purchase.

Want to contact Sam Gordon?

Australian Property Scout is a property investment buyer’s agency that specialises in targeting high cashflow properties combined with great potential for growth.
Learn More »
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"You get lessons from everything you do in life I honestly believe. And the lesson I took from it was that it made me want to become a buyer's agent. So I would never do what he did to me, to anyone else."


With a portfolio of 12 investment properties, you’ll hear how he learned from his mistakes and began building his portfolio in the pivotal moment when everything clicked for him and how he unlocked his portfolio’s potential by timing the real estate market!

You will also discover why he chose property investing over other wealth creation vehicles, why investing in positively geared properties is more beneficial and how his humble beginnings in a nine-to-five sales job eventually led him to broaden his horizons through the property.

Loo started out in a nine-to-five sales job, who was looking to broaden his horizons when he started researching the mechanics of the real estate investing scene. Excited by the possibilities, he set forth on his property investing path.

With hectic days, Loo says it’s important to prioritize. He tells us what that looks like.

I would like to have as much structure in my day as possible as an active buyer’s agent. If there's a property that needs to go on the contract immediately, then I have to deal with all of the negotiations and put everything aside. So I have to prioritise a lot of things.

But essentially, my day starts from when I wake up to when I go to sleep and everything in between involves talking to clients, finding properties, talking to agents, talking to my contacts, to solicitors, to brokers, to tradespeople, property managers all across the board. And it’s a bit of a passion of mine. So I don’t really have an issue doing it, but it is pretty full-on.

I’ve been a real estate investor for about six, seven years now. I’ve been a buyer’s agent for a little while now, helping fellow investors reach their goals through property investments. Part of my services also includes mentoring a lot of my clients as well, in terms of how to reach financial freedom, or financial security, or whatever goals that they have in mind. And it’s basically off the back of my own property investment journey. I guess though that I’ve learned quite a lot in terms of experiences and lessons.

As a real estate investor, he says that his primary focus is understanding the numbers and using them to create wealth.

Basically, I focus purely on numbers. To me, investing in real estate is a means to achieve my goals. It’s really just about how to make money. At the end of the day, I try to be completely unemotional and as detached as possible so when I talk about numbers, it’s all about things like what a property is worth, or the actual market value of a property, how much I’m paying for that property, whether it is cash flow positive, cash flow neutral or negatively geared, and obviously if there’s potential for adding value to the property, whether it’s a cosmetic reno, or maybe a development opportunity down the track.

I don't really focus too much on how nice-looking a property is or whether I want to live in the proxy or not, because I know realistically I'm never going to live in it - let alone probably see it more than twice in my entire ownership. So basically, just really focusing on the numbers, the investments, fundamentals of the property. And yeah, that's how I stick to my strategy and grow the portfolio.

Growing up with a non-English speaking parent in Australia, it taught him to make the most out of every opportunity from a young age.

I grew up in Sydney, New South Wales in the Hills area. I came to Australia when I was four years old, from Hong Kong. My dad was working overseas, whereas my mum was here looking after me and my brother.

I was mostly grew up with my mum and back then my mum was new to the country as well. My Mum spoke very limited English. And I guess from that perspective, I saw how she struggled to raise two young kids by herself. Largely, because in a country where she didn't speak English and she had to learn to adapt. And it just made me make the most out of the situation there.

Loo said that educating himself on how to create and then build his property investment portfolio was how he managed to get away from a typical nine-to-five job.

My mum told me recently that apparently, I told her that all I wanted to do when I grew up was just to get a normal job and just work until I was 60. That was actually what I told my mother as a kid! I guess as I was growing up, I think I was never very good academically. I struggled in high school, studying and trying to get good grades. And I think through that experience, even after high school when I was just going to music college, I wasn’t really interested, but I just did it for the hell of it. Like I think that started to shape, ‘OK, what do I really want to do? What are my passions and what, most importantly, I don’t like to do?’ Because when you’re not in university getting like a commerce degree or a medical degree, or whatever it is, you’re kind of forced to enter the workforce - which I did.

One of the most common things that people start doing when they don’t have a university education in sales. So I entered sales roles fairly quickly after high school. And I think from there, it started to instil the fact that I really don’t like the 9-to-5 mentality. I don’t enjoy getting up super early and having to work on someone else’s schedule and obviously not getting paid what I thought I should be getting paid or what I wanted to be getting paid.

Naturally, I started looking for ways to get out of that kind of lifestyle. And I’ve always been actually interested in property, like one of the most fascinating things is just the simple fact of just timing the property right. You can achieve incredible growth and financial results. And I thought to myself, ‘‘You know, people are making more from just buying one or two properties if they time it right.’’ Then they’re making five years worth of work working a normal 9-to-5 job.

So all the while, just thinking to myself, ‘How can I make that happen for myself?’ And reading a lot of books and self-educating myself on how to make a start. And I was saving my deposit there as well, so I guess it’s slowly led to starting to build upon itself and as it does, your goals change and your expectations change as well. So it's just become bigger and better at every step.

Before beginning his role as a real estate investor and buyer’s agent, his time spent in sales positions gave him some freedom to research and develop transferable skills.

I did the recruitment; I did selling events from selling the tickets to attend events, to actual venues for people to hold events. There was a stage where I did transport sales. So basically anything I could really do at the time. When you develop your sales skills along the way, you can pretty much apply it to any industry.

So what I was actually looking for along the way were roles that gave me a lot of time to focus on real estate investing as well. So quite autonomous sales jobs. And I can only say this while I’m obviously not in the workforce anymore, but I think it’s important because property investing, while you’re doing a nine-to-five, is very time consuming. Unless you take on a buyer’s agent such as myself, it is actually quite difficult while you’re working from nine to five, especially if it is quite demanding. So I was deliberately looking at roles where I did have a bit of freedom to do a bit of research on the side and just invest, as well as to fill the role.

It is widely known that the first property you invest in is the most challenging. Loo took the time to research as much as possible before eventually purchasing his first property.

It was actually off the back of a lot of research and build-up towards that first property, like most people when they're about to buy their first property often undertake. From memory I think it was late 2009, but even before then I really spent every weekend checking out units in various suburbs around the place. I remember I spent a lot of time in Newcastle, just looking everywhere and getting my foot in the door of as many open houses as possible. I'd do all the research the week before, then find out which properties I'd go to and line them up on Saturday - just go bang, bang, bang, one after the other.

And it got to a stage where I got actually quite frustrated because I was always over analysing each property and talking myself out of buying whatever property that I saw. It just came to a point where I was like, ‘The next property that I see that ticks most of the boxes, I’m just gonna go for it.’ So I ended up buying my first property in West Ryde in Sydney. We had a crazy Sydney boom that we’ve just experienced, but in hindsight, it was a bit of a mistake. I paid probably a little too much for it based on the market value at the time, and I was also lured in by the first home buyer’s grant. I remember back in the day it was like $50 000. That was just the first experience, so when I first bought it I did a bit of renovation on it - it was the older two-bedroom walk-up unit. So it was painted, changed the tiles around in the kitchen and the bathroom, and I had to live in it for six months to get the $15 000 grants. Which was great for me just to experience living in the home as well. So yeah, that was basically the first property that I bought.

I mean, we all got lucky with the Sydney boom. No one saw it coming. And if it didn't boom, if it was still stagnant then it would probably still be where I bought it initially; and the cash flow didn't really make sense as well. When I first bought it, it was costing me. I remember back then it was a couple of hundred bucks a week to maintain.

Let's say I was on an average of $70 000 a year salary, you know it's a big chunk of your paycheck every week to have to service this property. And that's not taking into account any maintenance or vacancies. So if there was a vacant period or if there were any maintenance issues, that'd be extra money on top of that $200 that I was losing out of my pocket. So in that sense, it was a bit of a mistake. That experience of seeing that negative cash flow in my bank every single month, I think that sort of inspired me to look at other avenues of investing in real estate. And that's when I started getting really focused on getting properties that have a positive cash flow. And basically I just built on that.

After purchasing his first property he continued searching for more properties to invest in, which lead him to look into those which generated more cash flow.

We’re still very interested in the property and I’m quite stubborn as a person - I wasn’t going to let something like negative cash flow deter me from buying more property. So that’s when I looked at properties that had more cash flow. Back then there was the granny flat craze was just starting out in Sydney. So I was specifically looking in lower-cost areas, lower socioeconomic areas too that had the opportunity to build a granny flat on, purely for the purpose of generating more cash flow. Partly to even out the West Ryde property, but I saw it as a bit of a learning curve as well as actually to develop something myself even though it’s just a simple granny flat. After many months of searching every week and going out checking out properties in Western Sydney, I ended up buying a house in Blacktown. And as soon as I bought it, it was another mistake because back in the day I actually didn’t know the implications of asbestos. So I went to see this property - it ticked the boxes in terms of me being able to put a granny flat at the back and actually sectioned it off, so it looked like a bit of a battleaxe job as well. But the actual house owner was super old, and it was all fibro or asbestos and even the boundary fence was made of asbestos - it was too naïve of me, obviously not even pick that up.

I did a building and pest and report on it as well. And I guess the building was average because I didn’t read into it. It didn’t say on the actual building of his report that it had that much stock in it. So I bought the property, found out about the asbestos, and look you just have to learn from your mistakes. You can’t cry over spilt milk, especially when you’re investing in real estate market. After all’s said and done, you just have to deal with it. So I had to pay a lot of money for people to replace the whole boundary fence and professionals removed the pests. And it also made the renovation of that front house a little more difficult, because everything, all the walls and everything, were all fibro so I had to be careful about painting it and sanding it too much.

You live, you learn, and once again I bought it; I put the granny flat on. I did a lot of research with builders and the rules and regulations; and putting the granny flat on the house, not needing to go through council and all that kind of stuff. And I ended up getting a loan for the granny flat as well. And back then the light approvals were quite relaxed, so it wasn’t that difficult for me to finance the whole thing. And after it was done, I just rented the properties out and got immediately got like 7.5% rental on it. Luckily, when I refinanced, they also had quite a bit of equity in it as well. So I pulled equity out, then started and moved on.

It is clear that Loo has developed a passion and understanding for property investing, finding that it resonated with him as a wealth creation vehicle more than other investing opportunities.

If you’re really wanting to get to a point where you’re buying several properties, whether it’s within the next year or five years or 10 years, it’s something that you intrinsically need to have a bit of a passion for. Because whether you’re investing in shares or properties or whatever, there’s a lot of research that’s involved before you pull the trigger to buy whatever you’re going to buy. You really need to have a certain level of dedication, patience and passion to be able to get to a stage where you know the ins and outs, the pitfalls and the different strategies involved. So I think my passion for property grew as I kept buying properties and I just felt like it came naturally to me like I don’t know much about investing in shares and all that kind of stuff, but the property is something that just clicked with me personally. So I just sort of ran with it.

After purchasing the property in Blacktown, he diversified and began searching for more properties in Queensland. Although this turned out to be a mistake, he remains adamant that taking action will always be more beneficial to him than over-analysing his next move.

After I bought that property in Blacktown, I started looking in Queensland because a lot of the properties up there offered significantly higher cash flow. So the first property I bought in Queensland was a property was in Logan, in the local area. Now, this was a townhouse, a three-bedroom townhouse and on paper, it looked like it had excellent rental yields. So I got really excited and then I just decided to purchase it. It was really, really cheap. I think from memory it was like $150 000 or something like that for a three-bedroom townhouse. It’s really easy to not put things in perspective because you’re used to paying hundreds, thousands, millions of dollars in Sydney for properties. So, I got really excited about this property; I guess.

And then, I did the research on it after buying it. I started to realise that it probably wasn’t the best property, the best type of investment I could buy, primarily because of the huge body corporate. So this wanted $3 000 a year in body corporate fees. Actually no, $3,500, which was a lot to stomach for a property that’s only worth up to $252 000 at the time. So even though it was posted on paper 8.9% gross rental yield, my cash flow was only positive very marginally.

And only later on, after I purchased it and owned it for a little, I realised where there’s probably better value in the area. Again, it was one of those things. Lesson learned. You’ve just got to take it as it is and move on; obviously make sure that you don’t make the same mistakes again. But taking action for me was way more important than analysing and making sure that I’m investing in the right thing. Every single time.

Having overcome many obstacles in his property investing journey, it was all worth it when Loo had that shining, a-ha moment where it felt like everything was falling into place.

When I first started getting the bank statements, when I first started getting the proxy management statements, it was a bit of an a-ha moment. Just the fact that when I was putting them in my spreadsheet every month, the income I was getting from this property was way more than what the property was costing me to hold. And that was a really good feeling, that I owned this property, this house that I’ve bought. And it’s actually not costing me any money. If anything, it’s actually putting money in my pocket, as I’m holding on to this asset that overtime is going to go up in value. So that was just a really good like lightbulb moment for me, that this is the way of investing that I want to continue for myself. And for someone that was quite young and quite new to the game, I guess that’s really exciting, that you’ve spent whatever deposit you’ve put into the property and you can actually see the results every single month as it happens!

When I bought the Blacktown place earlier on, even though it had those asbestos problems. After that, I actually did the renovation. I put the granny flat on, fixed the fence up and let the dust settle. It just started to work its way as an investment property.

And subsequently, we had a bit of a Sydney boom; as you’ve probably experienced. And you just start to think, ‘Ok, how can I replicate this? How can I do this more? How can I get 10 or 20 of these properties and just keep doing it this way?’

So what’s next for Loo in his current business venture?

I’ve bought a lot of these types of properties for myself and they’re all sort of reaping their own benefits. And I guess I’m at a stage where I’ve quit my nine-to-five job, so hopefully that life is behind me. I’ve started this buyer’s agency, and I’m working hard on growing this as a business as well and just looking at the next stage of my investment journey.

It’s probably going to be a little different to what I’ve been doing, I want to get into maybe some bigger and more interesting types of property investment. I’m still going to be in the property industry, but maybe not just buying three-bedroom houses in Logan, or in Western Sydney. So yeah, I am really looking forward to seeing what’s next. At the moment, I’m working my way towards a point where I can actually do this type of investing financially, in terms of getting the appropriate loans and the like.

A lot of people are like, ‘Simon, you must be crazy! You have $4.5 million worth of properties and all these loans. You must be a big burden. And I just see it as long as I keep these proxies rented, there’s really no risk. I mean there’s risk in investing in any property, but the risk is minimised as long as I keep these properties rented and the cash flow coming in.

How To Generate Over $1.7 Million in Equity, Like Simon Loo

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Initially, what held him back from investing into property?

A lot of people are like; “Simon, you must be crazy! You have $4.5 million worth of properties and all these loans. You must be a big burden.’’ And I just see it as long as I keep these proxies rented, there’s really no risk. I mean there’s risk in investing in any property, but the risk is minimised as long as I keep these properties rented and the cash flow coming in.

I wouldn’t say it was a huge challenge, but it was something that I was conscious of. And part of the reason that I bought some early properties was because of that white noise around me.

The other challenge for me was just saving that first deposit. As someone who's quite young, you’re influenced by things like travel, cars and living life as a young person should be, going out on Saturday, Friday nights. And keeping your focus on saving that deposit and maintaining discipline was a bit of a big step.

Do you remember roughly how much you had to save up to get your first investment property?

From memory, I think it was around about 60, to 70,000 dollars.

Wow! That's awesome, to be able to save up that much money at that age.

Yeah. Well, look, as I said previously, I was never that good at academics so I started working just in part-time jobs or the sales jobs that I’ve been through pretty much as soon as I finished high school. And from memory, I actually worked through high school as well. But, yeah, look, I’ve always been quite good with my money. Like, I don’t really spend on too much. I don’t spend more than I earn, or anything like that. So it was a gradual process where I was able to save up the deposit. I guess when you buy the first property, and you’ve spent years saving up a deposit to let that go, I guess that’s a bit of a mental barrier as well. So just obviously being able to take that action and just have faith that you’re buying the right property because after saving that hard, to let that deposit go is actually a big step mentally as well.

Loo utilised several different resources when learning about property investing, including helpful online forums.

In this day and age it's so easy to get resources, you know, you just jump online. I used online forums a lot, property forums. There was one called Somersoft that I would frequent every single day, just reading up on what successful investors were doing, what they weren't doing. I asked a lot of questions myself. And it's interesting how when you actually ask for help, how generous some people are in actually helping you without vested interests. I guess I just used that to my advantage as much as possible.

I read some books about property investment, different types of strategy. At the end of the day, you just have to make an educated decision on what works best for you and take action accordingly. I can guarantee you you’re going to make mistakes like that’s a 100% given - there’s no such thing as the perfect property and there’s no such thing as getting it right every single time. So not being afraid to take that step is super important, whether you spent five years analysing the entire real estate market and having really good mentors; or whether you’re just jumping into the deep end, which I don’t advise by the way.

Every couple of months in your area, wherever you’re at in Australia, it’s always good to attend these meetups. They’re free and you meet a bunch of people that are starting out in their investment journey, people that are really experienced in their investment journey. If you’re ready to and are at a stage in life where you want to go as a beginner, just talk to everyone and get different perspectives. It’s an invaluable and free resource that anyone can use.

So what’s the best advice he has ever received? To keep his game face on and stick to his strategy!

Probably the main thing for me is to remain unemotional when you’re investing in real estate. And that can work both ways - it’s not just about being unemotional in terms of choosing what properties to buy. Owning properties can give you a lot of pitfalls. Sometimes when you own a property; you might come across a lot of maintenance issues, a lot of surprises, tenancy issues, vacancies. There are a lot of things that can affect you mentally, and like it is just so easy when these things happen to say, I’m not doing this anymore.

But when you take 10 steps back and look at the journey as a whole and even the ownership of a property as a whole, a lot of these issues are just a drop in the ocean in terms of the whole ownership journey. It sucks when things happen at the time and they will happen, but it's really important to remain unemotional and stick to your strategy and your goals and just power through it.

I have to keep reminding myself at times as well.

''It's so easy to get caught up in property and become emotional about it, especially if you're buying your home. There's a lot of emotion attached to that. But as an investor, we know that numbers are the key and looking at the environment, remaining unemotional and just looking at it from the figures and the stats.''

Delving into the foundations of Loo’s strategy, he also shares with us how much his portfolio of 12 properties is currently worth in the market.

You're probably looking at around $4.5 million.

The strategy for me has always been about buying properties that are below market value and buying properties that have a positive cash flow. That’s the bare fundamentals of anything that I purchase. If you do it that way, it enables you to do two things: it enables you to keep purchasing properties, unless you’re earning half a million dollars a year in your salary; then leverage or getting money from the banks is the most important thing for you as an investor.

So you have to buy properties that are conducive to banks being able to look at you as a whole and say, ''Yep, we're happy to give you more money so you can buy your next property.’' So having cash flow is paramount to that equation. If you're earning $70 000 a year and you've got two or three properties that are costing you $300-400 a year already, then the bank may be a bit reluctant - on top of all your living expenses and all that kind of stuff - and say ‘I think you're a bit too risky.’ So having cash flow is super important.

Loo says that it is possible to purchase a property priced at below the market value - sometimes, it happens when someone needs to sell their property urgently.

The below market value thing is something that gets argued a lot because there are people out there that don’t believe in properties that are below market value. Because a lot of people argue that whatever you’re buying is what the bottom market value is. There are a lot of circumstances that can enable you to buy properties below the current market value. So if we’re talking like a three-bedroom, one bathroom, one garage house in a particular suburb. Let’s say it’s worth $350 000 and it might be a distressed property, like the results of a separation or divorce, or it might be a power of attorney thing where the parents have passed away and the kids say they don’t really care about the value, they just want to get the money out as soon as possible. There’s a lot of reasons why people need to sell properties urgently.

So that's when people like me, as a buyer's agent, get exposed to a lot of these types of deals and that's where I come in and, depending on the pricey side, I do my own research based on the last three months of what's sold in the same suburb that is of a three-bedroom, one bathroom, one garage nature. If I could pick up the property for say $310 000, then that's below market value. You're getting a decent deal if there are not too much issues with the house and you’ve got to look at it as it is and what the comparables are.

So in doing that, it’s like coupling that below market value element and obviously the cash flow element as well. In a couple of months’ time, when you go back to the bank and they do a new valuation on your portfolio, they might go back to your property and say, ‘OK cool, this house is actually worth $350 000.’ So with that $20 000, $30 000 or $40 000 difference, you’re not going to get all that money out. But say, for example, you manage to pull $20 000 out of their equity coupled with another $20 000 that you saved up over the past 6-12 months - then that will enable you to buy your next property. And the cash flow balance as you’re accruing these properties will ensure that your portfolio as a whole isn’t impacting on you, isn’t costing you any money to hold these properties. It is a bit of a balancing act as you go along. You’re just buying properties of that nature with the fundamentals in place and it enables you to grow a portfolio much quicker.

So how did Loo manage to leapfrog from 2-3 properties to the 12 properties he has accumulated in his portfolio?

The more disciplined you are and the more you stick to the strategy, the quicker you're going to grow. And a lot of people are like, ‘Simon, you must be crazy! You have $4.5 million worth of properties and all these loans. You must be a big burden.’ And I just see it as long as I keep these proxies rented, there's really no risk. I mean there's risk in investing in any property, but the risk is minimised as long as I keep these properties rented and the cash flow coming in.

With the law as well, there’s safety in a number’s element when you’re owning a lot of properties. Each of them is giving you a bit of cash flow, even if you’ve got a couple of properties that are struggling. Say you’ve got a bunch of other properties that can lend a helping hand and if you have 10-20 properties, even if the market grows just 5 or 10%, if you’re exposed to more value of properties you’re going to make more capital gains even if there’s just a small increment of growth. So I think that element is quite important, to accrue a large quantity or large net value of properties.

This, in turn, has created a substantial amount of equity for him.

All up I'm probably looking at around $1.8-2 million worth of equity. Maybe a little bit more. I haven't really looked.

So it was $1.5-17 million, maybe two years ago. So it’s probably more around the $2 million marks now. Some proxies that I’ve had have grown quite a bit over the past two years. It just sort of cements what I meant when I said having a large net value of properties, even the slightest bit of growth in an area or in a market and if you’re exposed to enough value of properties, it doesn’t actually take that much growth for you to make some real money out of it.

But to hold those properties, once again cash flow is super important - otherwise, there’s no way you’re going to be able to hold it for five to eight years. A lot of things can change in that time, you might change jobs, might lose your job, you might come under financial strain in other areas of your life. So that’s where cash flow lets you have these properties, just sitting in the background waiting and watching it grow. Even if there was a small downturn during the ownership of that property, as long as you keep them rented, it’s not going to have too much of an impact on your lifestyle. You’re not going to have to make too many drastic decisions.

The time-lapse between the accumulation of his investment properties varied, however he learned that it was vital to remind himself of his goals and to continue applying his strategy.

I haven’t bought a property for quite a while now, so it’s probably been about one year, or one and a half years since, I bought my last property. But during the accumulation stage, it varies. Like there were times when I bought two or three properties within a few months and there were times where I didn’t buy a property for eight or nine months.

It’s just really hard to say and when you’re actually accumulating properties, there’s a lot of moving parts whether you can buy your next one or whether you want to buy your next one. A lot of it comes down to your finances, the market conditions, and to you personally as well. Again coming back to being unemotional. If you have five properties and two or three of them are going through some large maintenance issues or some kind of vacancy issues, it can deter your attitude to not sort of progress. And then it might be a bit of a gap before it clicks in your brain that it was really nothing. So, after that, it was time to move on.

The most important thing from that is to stick to the goal, stick to your strategy - what did you start off trying to achieve? What are you trying to achieve now? Look at your situation and everything you have and see what you can do right now to get you one step closer to your goal. But it’ll vary like you can't buy one property every single month for the next three years. Sometimes if there's a change in the lending policy you might not be able to buy property for several months. So there's a lot of moving parts that will dictate how aggressive, or how you invest as well.

There are certain personal habits which have contributed to Loo’s success throughout his real estate investing journey, such as effective money management.

I'm always looking at property in my spare time, whenever I've got a moment I'm checking out

I'm always focused on my goals as well, always thinking, ‘OK what am I trying to achieve here? What am I doing today or right now to get me a tiny step closer?’

Another habit is money management - not spending on stupid things or excessive spending on things you don’t need and just setting money aside so that when an opportunity does come up, you’re ready to take action. So having that discipline and your money-saving skills as well, money management skills, is probably a good combination to help you progress.

There was one book that Loo could recommend and this was it

The book I definitely recommend is, ‘Rich Dad Poor Dad’. I think every single serious investor that I’ve ever met have read that book, usually quite early on, and it just instils that mindset of what money can achieve and what money actually is. It just gets your brain started working on it and basically sets you on the right path in terms of investing that money correctly.

If you want to connect with Loo or find out more from his valuable experience, then...

The best thing to do is to check up my website. It’s A lot of information on my buyer’s agents and what I do is on the website. Very transparent, everything’s on there. I’ve even got properties that I’ve bought recently on the website as well, so you can have a look at some stuff that I’ve been buying to achieve their investment goals.

In a sense, I’m helping others achieve financial freedom as I’ve done myself and just sticking to those fundamentals. I find properties that are below market value; I find properties that have cash flow and I also like to find properties that can add value - whether it’s a minor renovation or there’s potential to develop that property down the track. Part of my real estate journey is through me as a buyer’s agents. I like to mentor a lot of my clients, get them to a stage where they can buy properties themselves. As silly as it sounds, at the end of the day maybe after two or three properties you’ve got the skill set to do it yourself, there might not be a reason that you would need to use a buyer’s agent (even though a lot of my colleagues still use me because they’re time poor). But if you know what to look for and you’ve got the skill set to do it yourself, then that’s an invaluable skill that you can have for the rest of your life.

This episode was produced by Alex Cooper with narrations and interviews conducted by Tyrone Shum.

Property investing extraordinaire Chris Gray rejoins the Property Investory podcast today for an in-depth learning experience of his ‘too simple’ strategy that has garnered him millions of dollars and 14 properties in his portfolio.

Gray will discuss the most important steps of his strategy, such as purchasing in a limited supply area, where prices are always rising, and never going more than 20% of the median price.

This buy-and-hold strategy is favoured by many guests of Property Investory. But each one uses it slightly differently.

Stay tuned to hear exactly how Gray uses his strategy.

Let’s start off with, in 60 seconds or less, what do you do in any given day?

It changes day by day, and that's basically how I wanted my life.

Mondays, I'm always recovering and doing Sky news. Then, the other days, quite often it can be in boats, supercars, choppers, having meetings. I just love meeting people and learning stuff. Part of my time speaking to clients as well and putting deals together, but pretty much every day is completely different.

That’s Chris Gray, accountant and property investor from Your Empire who semi-retired at the age of 31.

I basically started investing at 22, and semi-retired out of Deloitte, the accounting firm, at 31. I then basically started teaching people what I'd done, because everyone said, how come you managed to retire early?

In this episode, a man known as a mix of a lifestyle guru and number cruncher used the property to fund a living that gives him more choice and flexibility than most dream of.

He is the host of Your Property Empire on Sky News Business Channel, is the Property Expert on Channel 9′s MyHome TV and a Financial Judge on Channel 10s The Renovators.

I spent a lot of my time doing media on TV and radio and magazines, I guess, just teaching every day Australian through the professionals how to invest in property and how to have more of a money mindset.

Gray says he’s quite a contrarian and doesn’t follow the norm. He’s got a reasonably sizable company, with no offices and technically no staff. Ideally, he wanted every day to be different spending a lot of his time networking and learning. His involvement in various entrepreneurs’ groups and travels overseas about a week each month living an amazing lifestyle.

The overriding thing about me is more about the lifestyle. I've always stood up and pretty well known for having the lifestyle of playing with all these toys and not having to work for a living, and I guess that's where I've got a lot of followers because some people aspire to have that kind of lifestyle as well. But the basis of everything is, I make all my money from properties. So, even though I've got a business, the majority of my money I actually make from earning my properties and the properties increasing. I guess I'm also known as being a bit of a contrarian. My philosophy on money is the complete opposite to most other people. To give you some examples. I've got, say, 14 properties roughly worth about $15 million, mainly in Sydney and some over in the UK, but I still don’t own my own home.

Contrarian indeed. Gray and his family don’t own their home to live in. With a property portfolio of $15 million in today’s currency, he chooses to rent and this is where he challenges traditional thinking…

I've got a wife. I've got two kids that's seven and eight that are at school. We've got a traditional family unit, but we don’t aspire to own our own home, and if we did own our own home, then we'd never pay a cent off it.

So, having that contrarian mindset is all part of this wealth creation thing, that if you want supersonic cars and boats and choppers and big houses and the rest of it, sure you can just go and buy them, but there are a lot cleverer ways of doing that, like renting or syndicated ownership or buying secondhand cars rather than brand-new. I guess it all comes together, but the ultimate basis is, yeah, the wealth creation is through the property.

Instead of going to school, concentrate on their university studies and then follow a career ladder, he shares the reasons why he did the opposite to what most people do.

I just did things differently because I thought people create money from wages and then get into wealth creation to try and then build wealth. I kind of did it in reverse, and I thought, why not concentrate on building wealth straightaway? So, in Deloitte, they found it really hard to motivate me, because I wasn’t motivated by money like most other people, or bonuses, because I was making so much money from property. If they paid me a $5,000 or $10,000 bonus, it didn't make any difference. This is the problem is, especially the people that are really up at the top end of the ladder. They just do not have any time whatsoever to concentrate on personal finance. So, sure, they've got a paid off home.

Sure, they've got money in the bank and money in super, but it's nothing compared to what they could have if they actually just leveraged it, even 50% of something. So, that's why one of the chapters in my book is, it's called, it's not about what you earn. It's what you do with your money that counts because I saw some really, almost PAs that had four or five properties and they had more than the partners that were earning maybe half a million, a million bucks because the PA knew that she was going to be poor because she may be only earned $50,000 or $60,000. So, she knew she had to work harder on personal wealth. Whereas someone on a high income may automatically assume they can be wealthy and they can get lazy on their wealth creation.

Wealth creation through the property is not new at all. Gray says if you want to live a big lifestyle, it is about being creative and finding cleverer ways to achieve this and that is what he’s done with the family home.

What I worked out then is, if you buy, say like Monopoly, all of those greenhouses, all those million-dollar Bondi two-bedroom units with parking, lots of people want those. So the rent return is pretty high. Normally, it's around 4 or 5%, but then I worked out that $5 or $10 million homes, not many people can afford to rent them, because anyone that can afford to rent them would always buy, because there's the perception that only poor people rent. So, what I worked out about 10 years ago is, whatever I could afford to buy, I could rent somewhere three or four times more expensive for the same kind of money. So, that's why I don’t rent my own home these days, because I can rent something very expensive that's only got a year at 1 or 2%, but then all of my properties I rent out and get a 4 or five percent.

That’s how he can live in expensive houses, drive supercars, boats, choppers…

I used the equity in one of those to buy a Porsche. Again, the thought process with that was, was that I couldn't afford a Porsche on a three-year car loan. But I could afford a secondhand Porsche on a 30-year mortgage by effectively pulling equity out and using the equity to buy the Porsche.

And give back on charitable causes as well:

Back in about 2008, I climbed Kilimanjaro, and it was $50,000 each, which obviously is a lot of money. It's mainly a donation to charity, but the kind of people that would go to that are people that can afford to raise $50,000 or write a check for $50,000. Again, a lot of time, people say that your wealth will be the average of 10 people that are closest to you that you hang around, and that's what I do is, I hang around entrepreneurs and wealthy people and they hang around, fly me up mountains and in super-cars and car days and boat days and things like that. That's where my target audience is, which is good fun.

Which is fantastic. They're also your clients and also close friends as well?

Yes. Typically, I'm lucky enough now I only work with people I want to work with. If I don’t like people, then I won't work with them. So, typically there's not that much difference between the friend and the client, because if I'm going to work together, then I need to get on with them and I need to like them. I guess a lot of people become friends to start and then they learn what I do and then they say, well, my expertise is in shares or is in business or something else. So, can you help me with a property portfolio? Then, obviously, I help them as a friend and as a client as well.

Gray’s written a number of books, one in particular on mindset, and another similar to Tim Ferriss’ Four Hour Workweek.

Exactly, so when Tim wrote the book, 'The 4-Hour Workweek', about a year before I'd actually written a book called 'How to Turn Your Weekdays into Weekends'. So, how to work two days a week and have five days off versus the other way around.

He says Ferris’ books were much more popular.

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Much better title and a much better book, and he sold millions of copies, so...but I guess the mindset’s pretty much the same. Again, you're going through his book, I guess I've done a lot of those things in terms of outsourcing, have virtual assistants or personal assistants, and basically just trying to find the cleverer way of doing stuff, rather than doing things traditionally. Almost like Robert Kiyosaki days of Rich Dad, Poor Dad. It's the old traditional way of, go to school, get a good job, go to university, all that kind of stuff. It's not the way we do things these days. There's nothing wrong with doing it that way, but there are sometimes some smarter ways of doing stuff.

You’ve just heard about a man who's used the property to fund a living that gives him more choice and flexibility than most dream of. Gray explains his childhood was the catalyst into the property.

So I grew up back in North London and I finished school at 18, got a job as a courier in London. I just loved driving. Even though I didn't earn any money, I think I actually was more in debt after I finished working than I was when I started, but I guess how I got into the property was, I came to Australia backpacking for three or four months. Had absolutely no money, lived in a backpacker’s in Manley Beach in Sydney. Even though I had no money and I worked seven days a week, you could still go to the beach for five or six hours, do a day’s work, and then still go out drinking. It's just an amazing lifestyle. So, even if you have no money, you’d have an amazing lifestyle in Australia. I went back to the UK and my mum actually gave me a curfew, and she said, you've got to be back by midnight. I said, mum, look, I've travelled all the way around the world, surely I can get back from the local pub. But she said, it's my house, my rules, and you've got to be back by midnight. That was the catalyst because I've seen what it was like to leave home and to be in better places. So, that was my catalyst to push me into the property, whereas I guess a lot of my friends hadn’t had that backpacking experience and hadn’t seen what it was like to have your own apartment or to live outside from home. I guess they didn't have the same catalyst that I did.

He came from a wealthy family and with the help of his parents, they gave him a good head start in the property.

My dad was a heart physician. My mum was a nurse. They were very much into a church in the community. They were very non-materialistic. Obviously, I came from a pretty wealthy family, because my dad was a doctor or a high-income family. But they never had an interest in those material kind of things. They gave us a good head start with property. We had a property deposit.

So, at 22, I earned 10,000 pounds. So, about $20,000-$25,000 Aussie, and I had a deposit, I think of about 10,000 pounds in those days. Basically, I just worked the numbers. I looked at what I could afford, which is normally three times your income. So, I could afford a 30,000 or 40,000-pound place, which even in those days was a pretty rundown, crappy one-bedroom unit. I then started looking at three-bedroom houses in the best part of town, even though I couldn't afford them, and I fell in love with that kind of things. I basically set myself a goal and said, right, I want this property.

It was one for 100,000 pounds and basically, long story short, what I worked out is, first of all, I could buy that for 80,000 because the guy was pretty keen to sell, and I wasn’t involved in the chain. So, it was a first home buy it was quite attractive because you could basically settle on the property within five or six weeks. So, it's nice and clean. I basically went to the bank and through my dad’s guarantee I said, look, If I buy a 30,000 or 40,000-pound place, I'm going to be mortgaged for life. I'm going to have no money. I can't afford to go out. Whereas if I can afford to get a 7 times mortgage and get a three-bedroom house, I can rent two rooms out to two mates. In those days, the rents were around 10 or 12%, and that would actually pay the whole of my mortgage off so I could actually live for free. I then took it to my dad as more of a business case to say, look, Dad, I need your help, if you can. I'm not after your money. I just need to try and get a guarantee to the bank because the three-bedroom house is going to be free, whereas the one-bedroom unit is going to cost me a fortune.

I've just had this mentality. My skill base is very much, I look at normal problems. I translate it into basic numbers, and the basic numbers tell me a different story to what the emotional choice that our parents and our grandparents and society tell us what to do.

After he bought the first property at 22 and then another property one year later, he took a break for 5 years before he moved to Australia.

At 27, I qualified as an accountant and that got me residency for Australia. So, I basically jumped on the next boat and came to Australia and immigrated at 27.

Gray worked for a dotcom in 2000 and experienced first hand what it was like to work 80 hours, six days a week.

Even though I enjoyed it, it was young people, we went from 10 people to about 130 within a few months


I was working six days a week and then sleeping on the seventh. I made some money through the dotcom, but basically, after the GFC came about and obviously the shares all collapsed, I then said, well, I don’t care how much money I earn. I'm not enjoying the Australian weekends and the lifestyle and the rest of it. That's when I said, well, to me life isn't purely about money, and I want to live the life, and this is what I came to Australia for. So, that's when I left and then I started actually into recruitment and got into Deloitte through recruitment, interviewing CFOs. That's when I really learnt that you've got to live the life, and I met so many unhappy people that hated their jobs through kind of recruitment and interviewing people, that that's when I really learnt there's more to life than just working and money.

Yeah, you mentioned in your book that you interviewed quite a number of CFOs and very high net worth type of people and also very high cash flow people, or high salary I should say. I think to the numbers of over 1,000, and you discovered there were a quite a lot of people who had a lot of income but were very time-poor. Can you elaborate a little bit more on that, and how something like that inspired you to look into property as well?

Sure. So basically, in my recruitment role then, I used to have to try and find the candidates. So I had to find financial controllers and the finance directors to put into some of Deloitte’s clusters as a recruitment firm. So, I basically had to interview 10 people a week. That wasn’t too time performing on me, but over two years, then that's 100 weeks. So, that's about 1,000 people that I interviewed. Most of these guys could do their jobs. They were very successful people. So, more the interview process was more getting to know about them personally and quite often, we'd talk about money and houses and all the rest of it, because I had a personal interest around that. This is the thing that I learnt was, a lot of the people I've met that were suddenly in their 40s, 50s, and 60s, they were struggling to get contracting jobs because they were competing against a 30-year-old backpacker from the UK or islands that was maybe getting $30 or $40 an hour, and they were arguing, look, I'm a CFO, I used to be on $200,000, $300,000, $400,000 and maybe $100 or $200 an hour. So, I'm a bargain to a firm that wants to hire these people.

I learnt the very ageist workplace in Australia and probably the same in the UK in that a lot of these companies, they would rather get the fresh flood in at $30 or $40, even if someone with 40 years experience would do the same job and maybe do it better because they wanted to mould the young people and train them. Whereas someone that's done something for 40 years is maybe more set in their ways. So, I suddenly thought, an accounting job is a job for life, but I suddenly turned around and realized it wasn’t. So, suddenly, a lot of these people that had their big, expensive homes in Mosman, they had kids at private school, they might have a wife out shopping or at the gym all day, expensive cars, overseas holidays, and suddenly these guys were battling to get $30 or $40 an hour at the same time. That's when, over that period of two years, I realized that I definitely didn't want a career. At the same time, I think I was earning about $80,000, so $60,000 after tax.

Gray shares when he purchased his 3rd property and what happened.

So, I guess it was really just when I came to Australia at 27, then I needed to buy a property to live in, because that was always the done thing. So, I guess I then just started building up from there. Again, it just kind of happened by chance in away. I wasn’t aspiring to be a big property investor, but I guess I bought the first one in ’99 for $360,00 in Coogee. Everyone said it's all going to collapse after the Olympics. You're absolutely mad. Now, that property is worth $1.1 or $1.2 or something. Then, for some reason, I was going to buy another one in Tamarama and I think maybe I've just started sort of accumulating stuff and rather than selling it, just refinance it and then buy the next one. Again, I don’t think it really hit me until about 30 or 31, until I actually kind of gave up work, and that's maybe a year before I gave up work. I just happened to be doing something, and it just fell into place in away. So, it wasn’t necessarily a really defined goal that I set in my 20s and 30s.

And that’s when his properties began to rise in value each year.

The property market was really booming. This was about 2003, 2004. So, I had six properties all rising by 100,000 a year for a couple of years. So, I was making $600,000 a year from property investing doing nothing and paying no tax on it, and earning $60,000 from Deloitte. And this is where the whole puzzle came together. If I can earn $600,000 for doing nothing versus $60,000 for working a 40-hour week, then I'd rather take the $600,000.

It’s his wealth-building strategy that he believes works.

Of course, that's a no brainer, I think any person in their right mind would definitely take this.

I'm not a great accountant, but I was good enough accountant to work that one out.

Yes, I think that's a no brainer, for most people anyway.

With a property portfolio that was growing steadily, I asked him what his portfolio is worth in today’s market.

So I've got say 14 properties, worth roughly about $15 million.

Though, he points out it was not all smooth sailing to get the 14 properties he currently owns.

My biggest issue that I've had with investing is, I invest too much. For most people, they don’t get off their backsides and do anything. I've always been too far the other way. In the UK, you could get into debt at 18. I got into debt at 17. My debts got just bigger and bigger. Again, you're taking on that first mortgage of seven times your income versus three times. So, my mortgage repayments were more than my wages before tax, let alone after tax. So, I've always got used to debt from an early age. But, look, in probably the late ‘90s, maybe early 2000s, I was probably almost in negative equity because I was highly geared, maybe 90 or 100% geared anyway, and then the market kind of fell off a bit. So, it's 50-50 whether my properties would have actually paid off my debt. Again, you're going to see the accountants and getting all the good advice that I got, and from people like Angus Raine from Raine and Horne, and he was a very, very generous guy that gave me a lot of his time to help me. A lot of these guys said, look, Chris, you've got to hang onto your portfolio.

If you sell your portfolio, you're going to end up with no assets and you’ll still have some debt and you’ll never be able to repay that debt. Whereas, whether you beg, borrow, or steal, or obviously maybe not steal, but get five jobs and just hang on. Because I think at the time, I had about $3.5 million in property, and all you'd need is to get 10% growth and you suddenly make $350,000 and suddenly all your problems are over. So, I think in the age from probably 30 to 40, there was various different times when I'd really pushed the limit massively of down to probably my last $10 or $100 or something like that. I was almost wishing on heart attacks to claim on my insurance and hopefully survive the heart attack to then get the payout so I'd get myself out of a rut. It was very, very tough. At times, I've had years of sleepless nights. This is the downside. It's not all positive, and a lot of the speakers people say, oh, it's so easy, and it feels easy in hindsight, but at the time—it's all my doing, and I did it knowingly, and I was willing to take those risks to then have the upside when the market did move. Look, there was a lot of sleepless nights and a lot of stress and stuff like that, because I was pushing the limits beyond what most other people would do.

Then there were many "aha" moments for Gray, allowing him to achieve the success he has today.

Yes so, probably the biggest one—I guess there's lots of little ones along the way. For me, it went from owning that first property, I remember coming down the stairs and I'd had nothing in the house whatsoever because I had no money, no furniture, but I had a 100-pound IKEA futon mattress and a case of warm beers. In the UK, we used to drink warm beers. So, you didn't even need the fridge, just room temperature beers was fine. That was one of my proudest moments.

I think refinancing the Porsche again was another massive one. I didn't know what I'd done. I didn't know about refinancing and I did a joint venture with my dad. I didn't know joint ventures were, but I did one. I just do logical things and then I've learnt what others called afterwards.

I think the day I retired from Deloitte, and I sent an email to everyone saying, I'm retiring. I'm no longer going to be on this email list, again, a very, very proud moment.

You got to wake up and say, hey I have got an amazing life. Today, I'm sitting in my, I guess, home office looking at the Opera House and the Harbor Bridge, thinking, I never, ever thought I could have this kind of lifestyle if I looked back 20 or 30 years into my kind of late teens and early 20s. I'd have no dream, and a purple Lamborghini downstairs and the boats on the harbour and all of these kind of things. It just sits there and it's just normal stuff now. You've still got to pinch yourself, I guess, in away.

Very nice, very nice.

Many people have asked, what is his logic in buying all these luxury stuff that he will never pay off?

With the Porsche thing, then, a lot of people said, yes, but you're using debt to finance luxury goods for depreciating assets, which is true. But if my property’s gone from 80,000 to 100,000, and I've made 20,000, a lot of people would sell that and then go and buy a 20,000-pound car. And they think they've made 20,000 and that's good, but then they haven’t got an asset. Whereas by access, and I think I borrowed 10,000 or 15,000 pounds, then I still kept that 100,000 property, which then grew to 110,000 and 120,000. So, I was still making that. Even if I sold it at any time, at least I still have the equity there. So, I wasn’t chewing up too much equity, but the main thing was, I still kept the appreciating asset, and that was going up by more than the depreciating asset, or the car. It was actually going down.

So, therefore, your asset was making more money than your depreciating liability, which obviously, makes more sense. Even if you sold your Porsche that was holding a value, you'll still get money back anyway in the cost or the coverage of your asset will be able to pay that off eventually.

Exactly. So, I think this is a really strong point to make is, I'm very much a believer in rewarding yourself as you go. So, I got into massive debt at 22 and at 24, and I think at 24, when I bought the second property, I then refinanced and then bought the Porsche. It's to reward yourself. So, sure, I hadn’t worked physically hard, but I worked mentally hard to suddenly have two assets that were worth maybe 200,000 pounds in the UK then, at 24. Why not then take some money off the table at the same time as well? Don’t take it all out. Don’t squander it all. But there's a bit of a balance in between.

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Having balance is key when building a property portfolio and Gray says you’ve got to enjoy the journey. He admits he hasn’t reached the top of the mountain just yet and has many goals he's yet to accomplish.

I guess my next goal is really just having enough of a buffer. I'm probably about 60% geared on my portfolio, and I guess I really wanted to get down to about 50 to then have 30% of buffer, ideally in cash so that no matter what happened with interest rates rising, or if I completely stop work and didn't have any income coming in, then I kind of wanted enough cash for maybe 10 or 15 years that I didn't have to worry about, no matter what. Look, if interest rates did suddenly double to 10 or 12%, then my cash flow position would be massively changed. I think I'd still be fine, because in my book, I still work on interest rates at 7, 8, and 9%, so I do stress test myself. I'd just rather have a lot more excess buffer, excess cash, just to count through anything that might happen in the future. That's the next thing on my to-do list, which is again part of a journey that will probably take another one or two years or something like that.

Wow. That's very exciting, actually, to actually be able to do that. I think a lot of people strive to get to where you are, especially when you've got a portfolio $15 million on 14 properties. It's actually a stretch goal to able to achieve something like that.

Yeah. Part of its greed. Say the market goes up 10%, so I make, say $1.5 million. If I can give 80%, then I can maybe pull $1.2 million out in cash, subject to serviceability. Now, it would be very tempting to go and buy another $5 million worth of property with that, in order to gear that million up by 80%. What I've learned is, it's whether you've got $10, $20, $30, $40 million. After you get to a certain point, you don’t really do much more with the money. It is then quite often agreed on thing or just a tally score against someone else. So I would rather have $15 million in property and $5 million in cash than have $20 million in property and no cash in the bank. Because if interest rates are for the market crashes or all of these things which I don’t think are going to happen, then that whole house of cards could all fall down like dominoes, and then suddenly you're left with nothing. I'm trying not to be greedy and trying to be grateful for what I've got and trying to be more conservative to then say, no, look, I'd rather have the $15 million and build up a couple of million in spare equity or spare cash than constantly trying to be $20 million or $30 million or $40 million.

Because say my car is, it was a three-quarter of a million-dollar Lamborghini. I bought it for eight or nine years old for $250,000. It's now worth maybe $300,000-$350,000. So, it's actually come up the curve, and there's almost starting to increase now. Sure, I'd love the latest Aventador, which is $1 million for a convertible. I can afford to buy one, but I can't justify one. So, if I really kept pushing myself, sure I could afford a brand-new car and I could afford a much better place to live and a brand-new boat or something like that. But the incremental satisfaction you get from going from a 10-year-old car to a brand-new one is very, very small. Maybe you're in a $5 million home, or $7 or $10 million. Again, it doesn't really change. It changes massively from a half-million-dollar home to a million or a half-million to $2 million, but the difference between the $5 and the $7 million home doesn't make that much difference. Again, it's just trying to learn from these other people to say, if you constantly keep pushing the limits, at some point, it's all going to crack and something’s going to go wrong.

Moving forward into the future, this is what Gray is really excited about now…

So I just try to find new things to go and do, so one of the organizations I'm involved in is called The Entrepreneurs Organization, and there's about 12,000 of us worldwide. You basically need to be the founder of a business, turning over at least $1 million, and there are a few other criteria. I've probably changed about two-thirds of my friends a few years ago to just hang out with a lot of these guys, because were a lot of friends before were typical employees and they did their 8:00 to late, and then they go home and watch TV and have their meat and two veg at home, and then spend time with the family. With a lot of these entrepreneurs, there are no rules, especially when you go overseas. A lot of them, the Asian families are the third generation so they might have billion-dollar companies. Whether you turn over a billion or a million, you're all equal around the table, and this is a big philosophy of the organization, and there's no judgement. There's no ego.

So, I travel around a lot of Asia and around the rest of the world just seeing these other guys all learning off each other. We've all got different things to teach each other. I just love the learning now. I've spent a lot of time, not so much reading books, but just listening to speakers and listening to people that have actually done stuff. I go to countries that I've never even heard of, like Komodo, where the Komodo Dragons are, which is an island in Indonesia. And to various places in China, I've never even heard of. So, I think we're off to Mexico in March and then Seoul and then Fukuoka in Japan. So, I'm travelling to all these amazing places, meeting lots of amazing people, and I'm just learning new things. That's what I strive for these days, is just to meet interesting people, learn things that I haven’t even thought of, and come up with other ideas of things I can put on my bucket list and go off and enjoy it.

If you suddenly bought 10 or 20 properties and the market turns or you're in trouble for 5 or 10%, then that can be a lot of money, and it's not a thing that you can ever get from having a job.

Gray’s Strategy That’s Too Simple For Most Clever People: Learn the Secrets of Building a Roman Empire in Property Investing

roman empire

If you were in his shoes and the property market did turn south, what would you do?

My mindset was pretty closed like most people’s. My dad was a heart physician, studied at Cambridge University. So, he was very much an academic and decided that we should go to school, ideally go to university, get proper jobs and things like that. So, I was going to be an employee for life, and I just happened to go down a different type of journey. I guess I was quite rebellious as a kid. If I was told to do something, I'd always do the opposite, even if I wanted to do it. So, suddenly 10, 12 years later then, ended up being unemployed or self-unemployed retired or whatever you want to call it. Then, more of an entrepreneur these days.

He had to adopt a different mindset when he starting buying investment properties.

I think the main thing with mindset is more that anything is possible and really there aren't any rules. If people tell you that there are rules, then there's always a different way. Ultimately, it all comes down to your why. Now, being an accountant or an ex-accountant, I'm very numbers-focused, and I'm not into this airy-fairy kind of seminars where you dream and draw pictures and the rest of it. In hindsight, I know this is one of the most important things. You're the biggest thing is, what is the reason you're doing this for? Because it's going to be a tough road, and it's going to be a long journey. It's not going to be overnight, and there's going to be some pretty tough hard times that will really test you. This is when your why is strong enough, then that’ll get you through things. If you've got to ring 10 banks or 50 banks or 100 banks, then you’ll go through that, because failure isn't an option. Not repaying a loan and becoming bankrupt or something isn't an option. You've got to repay all your loans. So, you will beg, borrow, or steal, or have five or 10 jobs to be able to do that. That's when you need an open mindset to say, okay, I'll keep going down this way. It's not working. What are the other options? How can I go and do it? Rather than accept the no, it's, how can I go and do it?

Yeah, definitely. Having the resilience to be able to push through and persevere without giving in, because a lot of people will end up giving in. Either they sell the property or they just, as you said, don’t pay it and lose it through the bank, which is not a good thing as well. It's definitely having that resilience to push through and changing that mindset to go, okay, nope. I've got to do it. Whatever it takes, I've got to be able to push through this whole problem or issue that I've just put myself into.

It depends how hard you push yourself, because if you just buy one additional property and if it doesn't go right, sure you can sell it and hopefully things will be okay with the bank, and it's not a big deal. But if you suddenly bought 10 or 20 properties and the market turns or you're in trouble for 5 or 10%, then that can be a lot of money, and it's not a thing that you can ever get from having a job. Sometimes, you've got to push through. I remember hearing Aussie John Symond. He said I couldn't get a job at McDonald’s to solve my financial problems. I had to do it big or nothing, or effectively fail. It's really putting you in your position where there is no choice, where you've got to make it work.

Gray believes in educating yourself before investing into the property and his a true believer that most courses are good, though what you pay for is what you get.

I've done multiple courses over the last 10 or 15 years, and a lot of them are probably not around these days, because quite often the speakers might be around for a few years, and they morph into something else or their business changes, I guess just like my business. I started off mentoring, I think at about 32, 33. I did that for a few years. Then now, we just do the buyer’s agents business.

My thought is, I think all the courses are good. Sure, some are free, some are $1,000, some might be $5,000 or $10,000, or even $50,000. They're all good, and do what you can afford. You can't do them all at the same time, but my thinking about doing one course a year and start off with the free ones and move to the paid ones. A general thought is, you get what you pay for. If you go to a free course, you're probably going to be sold lots of other things, but there's still lots of great information there.

If you're paying a few thousand for a course, then the chances are you're going to get more value out of that, because you paid good money. People are only going to give information up. For someone like me, I didn't go and speak for a few hundred dollars. If someone really wants my time, it's hundreds or thousands of dollars. If you really do want those experts, then you've effectively got to pay for them. Some people say, how do you know who’s good and who’s bad? I say, look. Even if someone’s just got out of prison, I think it's worth learning from them because you can learn how maybe they did the wrong thing or how they ripped someone off or how they bent the rules or whatever else. Obviously, I'm not going to advocate anyone ever does anything illegal or stretches the boundaries too much. But it's more a case of, learn how these other people got ripped off so you can then go and counteract that so you don’t get ripped off.

One thing that he advocates when investing in the property and a big tip for everyone is to get an independent bank valuation. He explains why…

Probably one of the biggest things I learned from the first course I did, which I advocate all the time now, is getting an independent bank valuation.

Whenever buy property anywhere in the world, if you go to a completely independent valuer, and probably pay them $500, I'm not talking about giving a $25 online one, I'm talking about getting a full inspection. That value has then got an insurance policy that, if it was ever proved that the property you bought wasn’t worth what you paid for it, effectively you could sue the valuer. It's not to have a property investing strategy based on suing people, but a value, if he's putting his balls on the line about things, he's not going to lie over it because he can get sued, and their policies are very, very expensive. That's almost a guarantee that you're never going to overpay for a property. But the reality is, most people will try and save that $500 and they won't go and do it.

He says a lot of people don’t take this into consideration and that’s what makes a big difference between a successful investor and an amateur.

We buy the same types of properties in the same areas all the time. We know our market very, very well because we've been in it for 10 or 20 years. But every single time we buy, we go and get an independent valuation for $550, a building inspection for $440, and a strata inspection for $250. So, we pay $1,250 before we even consider putting an offer in. Whereas Joe Public that hasn’t got the knowledge, they virtually never use any of those services.

Over the years, Gray has been coached by various mentors helping him grow his property empire. But nowadays he seeks the best professionals he can find and bring them onto his show to share the knowledge with others as well.

I've used lots of mentors over the years, and I think you grow out of them at times. There's quite often no mentor for life, but you use them for different amounts. I hire the very best professionals I can. A lot of the professionals that I use might charge $1,000 an hour, and they work with some of the top firms. A lot of the entrepreneurs I speak to through The Entrepreneurs Organization, which I mentioned in the previous interview, and a lot of those, it's almost no cost. We're part of a club or an organization that's all self-helping. We discuss things together. People like Anthony Bell from Bell Partners, who is John McGraw’s accountant, he's always been very good to me because he understands the locals in suburbs and Sydney markets that I invest in, because he's invested there as well and he spends a lot of time with the agents. Again, people like Charles Tarbey, John Panoff, a lot of these people I get on my show now.

This is quite a good thing in that in the old days, 15 years ago, I would look up to these people and I was very, very grateful they'd even give me five minutes of their time. Whereas now, a lot of these people, because I do Sky Business and I can get them on as guests, a lot of the time when I wanted to meet people, I'd just say, hey, do you want to come on my show and share your experiences? And I'm almost not thinking of the viewer. I'm thinking of me. What stuff do I want to learn from these guys? I can ask as many questions as I want. Of course, it's of interest to the viewers as well, because obviously, they've got a similar thing that they're trying to achieve at the same time. Suddenly, I can almost be like an equal to these guys, and we've got their mobile numbers and we can talk to them and ring them pretty much anytime we want because I get them on TV. I give them exposure. I can help get them out to my parts as well. It's more of a two-way relationship now, rather than paying them specifically for some of their advice.

It's absolutely a win-win situation, and by doing that, I think everyone all appreciates it, because not only are you helping them leverage and giving them exposure, you're also learning, or want to ask questions that you don’t know about, and you're able to get them on the show as well to be able to share that with your viewers as well. It's absolutely win-win.

That's the whole idea with property investing or business. It's about creating win-win solutions that everyone wins and then there's a reason for everyone to be involved in it. Another firm that I spent a lot of time with is, well I used to work at Deloitte, so I'm a client at Deloitte Private. Now, a lot of people think that the big four accounting firm, that's a global company and billionaires and stuff like that. But quite often, their fees aren't that different to a second-tier firm. Where a lot of their clients might be a half-billionaire or a billionaire, when they've already spent the money trying to work out structures of how to hold their billion dollars and what entities to put them in is, if they've already worked it out for the billionaire, and the billionaires paid them the big fees, it's very easy for them to translate it to little old me that's only worth $10 or $15 million.

He says the best advice he's received is to pay for advice.

I can access that same knowledge bank, but for a fraction of the cost. I now don’t really worry or I don’t necessarily know how much I'm paying for advice because the main thing is to get the right advice. Whether I'm paying $100 an hour or $1,000, in the grand scheme of things, it doesn't actually matter at all.

Quite often, what I say is, our parents’ generation, they try to get wealthy by saving money. All our parents said, look after the pennies, the pennies looks after the pounds. But if you only earn $100,000 and you pay tax on that, you're only going to increase your wealth by maybe $60,000 or $70,000, because that's all you earn. Whereas I think the new generation where thinking is to say, you've got to spend money to make money. The same is with the buyer’s agent service that we have. We charge, say, two per cent. So, on a million dollars we charge $20,000. But we might buy a property for $1 million rather than pay $1.1 million or a $1 million and $50,000 at auction. In our parents’ mind, on my business, they'd say, save the $20,000 because you can do it yourself, which sure, people can do. But a clever CEO or high net worth would say, I'd rather buy it for $1 million and pay you $20,000 because then I've paid $1 million and $20,000 rather than do it myself, waste all my time, maybe make a mistake, and still pay $1 million and $50,000 or $1.1 at auction. In some people’s minds, the negative sceptics, they'll be saying, no, I want to save the money. Whereas in the entrepreneur or the wealth creator’s mind it's, no, I've spent money, but that's making me maybe four or five times more money.

roman empire

Coming up after the break Gray will reveal the nuts-and-bolts of his investment strategy, how he applied that strategy to real-world situations

It's kind of too simple for most clever people. Most people are trying to out-think it, trying to think it's something special, that there must be some hidden secret

and I ask him how anyone who is buying their first property can afford to buy a house in Sydney when the median price is around million dollars?

It is pretty tough, but it was tough 20 or 30 years ago when I started, as well. You've got to do different things. It's maybe getting four or five jobs to build your deposit. It's maybe doing with a brother or sister to share your serviceability.

If you are enjoying this podcast you should probably go ahead and subscribe to it on iTunes or wherever you get your podcast and you can also help us out by writing a review and giving it a rating. My personal favourite is the five-star rating and a rave review, only if you want to.. You can find more Property Investory episodes at

With Gray owning 14 properties worth a total of 15 million dollars, I asked him how he achieved this and what his strategy was.

My strategy, I quite often say is, it's so basic. It's kind of too simple for most clever people. Most people are trying to outthink it, trying to think it's something special, that there must be some hidden secret that I'm not telling them or someone else isn't telling them. Basically, the bottom line is, I bought properties and I waited. I guess the main thing I've done is, I've always bought blue chip. Right from buying in the UK when I was 22, my thought process was, if I rent these properties to young professionals, they've generally got well-paid jobs. They don’t want to lose those jobs, so they're always going to pay the rent. If they end up trouble, they've generally got wealthy parents and generally in those areas, there is no—I guess, quite often there's a limited supply of properties. So, they're in built-up areas. There are lots of young professionals that can afford to rent them. Generally, that lack of supply and increasing demand, that basic economics pushes prices up. Obviously, now at say, 45, so I've spent the last 10 or 12 years interviewing people on TV, reading hundreds of books, speaking to thousands and thousands of people.

Sure, I know a hell of a lot now compared to what I knew 23 years ago, but the main thing of my portfolio is, it's all the same. These days, I don’t buy in the CBD because I think there's no limited supply. You can keep building all these American towers. So, I'm typically going five to 15 Ks from the main capital city, Sydney. I'm in the eastern beaches, the north shore, the inner west. That's all the areas where there's three-story high limits. You can't physically any more properties, lots of young professionals can afford to live there. I think prices continue to rise and I've been trying to time the markets. I think even when the markets slow, it generally slows down rather than goes down. So, property’s always more expensive tomorrow in these median-priced areas. That's the other thing I'm buying, median price, so within 20% of the median price. So, roughly $900,000 to $1.2 for a two-bedroom unit in those areas. I just keep accumulating. I pull the equity out, as soon as I've got enough for another deposit, then I buy another one and I just wait. It's pretty much as simple as that.

I challenged this strategy though. For a person wanting to get their first property, most can’t afford to buy one in Sydney that currently averages around a million dollars. So how do they get into the market firstly?

It is pretty tough, but it was tough 20 or 30 years ago when I started, as well. You've got to do different things. It's maybe getting four or five jobs to build your deposit. It's maybe doing with a brother or sister to share your serviceability. It's maybe working with a parent on a guarantee or to use some of the equity that quite often they've got. Basically, the bottom line is, if there's a will, there's away. There's always a way of getting in there. If you can't afford a $500,000 or a million-dollar property, buy $100,000 one. Buy something way out west or in a different state. Do your research and get the best property location you can and use that equity to then build up. I think one of the issues with, I guess, the youth of today, if I can sound old and sound like one of my parents or something like that is, people expect to be able to buy a two-bedroom in Bondi when they're 20 years old. Now, Bondi’s the best, or the most expensive, suburb. You can't expect when you're 20 years old. It's something that you've just got to build on. Even if you're not into property, buy some shares. Now, we're looking at a new product next year which is called fractional ownerships. So, even if you had $50,000, say, or some savings towards $50,000 there's this new product now where you might be able to buy 1/20th of a Bondi property, and at least it gets you in the market. I think there really is no excuses these days. You've just gotta want it enough and do whatever it takes to get in there.

He explains further what this type of new product is and how it works.

It's a fairly new thing these days, and the philosophy comes from, say if you had a million dollars, you wouldn't necessarily buy a $1 million of one share. So, why buy $1 million of one property? You buy little bits. There are different pros and cons and stuff like that. It's not quite such an easy thing, but in essence, yeah. They might split it into 10,000 shares of that $1 million property. Effectively, you can then, with your $5,000 or $10,000 then buy a part of that, but rather than own, say, 30 at $100,000, rather than buy $100,000 property and own it yourself that's in the middle of Woop Woop that you've got no idea if it will ever grow in value. You might prefer to get 10% of a Bondi property. Sure, you might not get as much leverage. You might not have any control over it. Sure, there might be a few more costs of getting in, but is it better to have 10% of a blue-chip property than 100% of one that's absolutely rubbish in the middle of nowhere? Some people will make a lot of money from buying those $100,000 ones, and there are other people that will say, no. I'd just rather a percentage of a blue-chip one. There's just more and more options these days, and you need to work out and find someone that can truthfully tell you the real pros and cons of that strategy to work out if it's the right strategy for you.

Gray says everyone has different goals and there’s no one right strategy

The main thing, and I guess it's almost a disclaimer with this kind of interviews is, there is no one right strategy. Just because I do something, it doesn't make it right for all the other people in the audience. It might be 50% or 90% or 10%, it depends on who you are. It's very much a case of, look at the strategies. Work out the pros and the cons of them. Then, go to some decent advisors that you're actually paying for advice, because if you're not paying for them, effectively they're biased, and they're going to sell you something that they get a commission on. You've got to go to independent financial advisors or accountants or mortgage brokers to then work out, is it the right thing for you? If it is, then go ahead and make a move and do something.

A personal habit Gray shares that have led him to success is to constantly push himself to learn.

I guess the biggest thing is, I'm constantly pushing to learn and constantly pushing to invest. I've spent a lot of money in networking and socializing and going to meetings and learning seminars and things like that, to just always be looking for want the next thing is, or to make sure that there's nothing that I'm missing. It's even for me, and I think I'm a reasonable expert in what I do, but I still don’t get too complacent to think that maybe there's something I'm missing. One of the things I've done is, I advertise or I've shared what my wealth is, how much efforts I've got, how much money I make sure. Even my P&Ls, almost, in the media and across lots of friends and advisors. It's not to go and boast to say, this is how much money I've got, but I want to people to question what I was doing and why I was doing it. Initially, a lot of financial advisors would say, I wouldn't be investing in property. It's not liquid.

All these complaints, and the rest of it. I've learned all the counterarguments to all of those different things. I'm probably 99% confident of what I'm doing now because I've pretty much put it out there and heard all the counterarguments that I could possibly get. Whereas I think a typical person, they don’t tell anyone what they earn for a living. They don’t tell them what they've got in their bank and what their strategy is. I think it's very hard to become an expert at something if you don’t talk about it. Say if you take sports. If you want to get better at sports, people have coaches and they share and they go to the gym and they have personal trainers because if someone else has done something, they can then hopefully put them on a better path. That's the whole thing with wealth is, if you don’t talk about money, you don’t share it, there's no way you're going to get very clever at this because you're only going to learn at your own learning pace rather than someone that's maybe 20 years ahead of you.

Yeah. That's very important. It's very interesting that we apply and have coaches for sports, but a lot of us don’t have coaches for wealth creation or property investing, because it is pretty much a journey. If you want to improve on anything, you've got to really find and seek mentoring or help from others and seek the right professionals to help you grow your wealth base, as well. I think that's a really good point that you've put out there, as well, and it's great that you do share all your wealth and your assets base and put that out in the media so that people can learn from you. Not necessarily to boast, as you said, but to actually learn and be inspired to go on a journey, and if the strategy that you're teaching every one of us is something that people resonate with, then definitely go ahead and apply that strategy as well. I guess to wrap up this podcast as well, is there a book that you would recommend or currently listening to, to share with the listeners?

Obviously, the best book in the world is The Effortless Empire, which I wrote back in 2004. I think there's a lot of really good books out there, and I would almost just go and buy them all. If you haven’t got the money, go to the library. Books are the cheapest thing. They're $20 or $30 or something like that, and they really do give you a lot of information. One of the things is, some people are obviously trying to make money from books. So, they might have a series of 10 books, and they drip feed you stuff all the way through because then they want you to get the next book and the next book and the next book. One thing I did with my book is, I think I've sold something like 60,000 or 70,000 copies, but never really actually sold one.

We just give them all away, because what I thought for my book is, I want to tell everyone everything there is to know about property all in one book because effectively, otherwise I'm going to get lots of people coming to me wanting two or three hours of my time and I can't afford all of that time to go and give to people. If I give them the book for completely free and tell them everything there is need to know, the ones that are never going to buy my services or want to invest somewhere else or don’t believe in the buyer’s agents model, they'll take the book, they'll get all the information. They can go somewhere else. Whereas the ones that do believe in it, then they'll say, hey Chris, that's great. I've got three or four questions, and then we're good to go. I've actually put all the information in my book of everything I think I know, and it's a bit of a summarized form because I wasn’t trying to sell a series of 10 books.

And obviously, I've got a bias to read my book, but I think it's a great book to give you the overall summary of positive cash flow versus negative geared and all the rest of it. Then, if you decide you want to follow a different specialty like you want to do buy, renovate, and flip, go and then get the 10 books on buy, renovate, and flip. Or positive cash flow properties, or negatively geared or off the plan. I think there's so much stuff out there that again, there really is no excuse for people not to go there, and I think the libraries have legally got to have a copy of every single book that's around. So, even if you've got no money, as long as you can afford a library ticket, then that's all the information that you need.

Thanks to the great advice of our guest today, I’m sure many of you have learnt a great deal about creating wealth through property. Do you have more questions for Chris Gray? Or do you wish to connect with him? If so …

The easiest way is just to go If you can't remember that, if you can remember my name, Chris Gray, just Google that and it should come up straight away. Pretty much everything we do, we give away. Apart from the buyer’s agent service. There are lots of videos. My latest book is called The Effortless Empire, and that's the book that tells you how to get that $5 or $10 million of value of property and really retire big time. The first book was called Go for Your Life, How to Turn your Weekdays into Weekends. That again, you can get through, if you've gone to our newsletter, you can get a download of that as well. That was really how I bought my first six properties and retired at the age of 31. So, it's all the numbers to do with that first property. It's that three-bedroom house, three-bedroom unit. How I got my Porsche, how I did my next joint venture with my dad to get property two, three, four, five, and six, and then how I actually retired out of work. All the information’s there, and pretty simple read. I don't know any big words, so it's very easy reading.

This episode was produced by Tayla Bosley with narrations and interviews conducted by Tyrone Shum.

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